Property video, Northern Ireland

Walkthroughs

A walkthrough takes the viewer from the front door into the spaces that matter most, in the order they were designed to be read. It moves slowly enough to read each space and ends before it outstays it.

The arrival

The first shot sets the tone. It is usually the approach: the path, the threshold, the door opening onto the main volume or the view. A viewer should feel they have walked in, not been shown round.

Planning the route

Before I film, I walk the house and plan the route. The film opens on the first thing a visitor would see and finishes on the space that defines the building, usually the main volume or the view.

The route is filmed when the light suits it, which is often the same hour I shoot the stills.

Slow, steady, level

A property film should never make the viewer notice the camera. Moves are slow and level, so the rooms stay still and the eye goes to the space rather than the motion.

Graded with the stills

Film shows every change in the light that a still can hide, which is another reason I shoot both in the same window of light.

One visit. Stills, film and drone. One grade, one house. The film and the photographs come from the same light on the same day, so the website, the award entry and the social posts never look like two different buildings.

Cut for where it’s posted

Graded to match the stills. Cut for your website, your award entries and your social channels.

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